ABOUT ME
I’m a London-based UGC creator passionate about building brands through intentional storytelling.
With a background in International Economics and Finance, I approach content creation with both creativity and strategic thinking.
I create elevated content for beauty, skincare, lifestyle, and finance-focused brands that value authenticity, refined visuals, and long-term brand growth.
I blend aesthetics with strategy, ensuring every piece of content aligns with brand positioning and consumer psychology.
For me, content is not just about aesthetics — it’s about impact, positioning, and trust.
Selected Work
Biodance Sea Kelp Mask
Concept
Post-shift skincare routine showing a calming hydrogel mask.
Focus
Texture, absorption and refreshed skin.
Style
Clean, natural and realistic skincare visuals.
Beauty of Joseon Sunscreen
Concept
Simple daily skincare moment featuring a lightweight sunscreen.
Focus
Smooth texture and natural finish on the skin.
Style
Minimal aesthetic with clean product close-ups.
Rimmel London – Oh My Gloss! | UGC Demo
Beauty UGC showcasing three gloss shades through clean, close-up application shots.
Objective: Highlight shine, texture, and shade variation to drive product interest and engagement.
L’Oréal – Glass Skin Mask & Cream | UGC Demo
Beauty UGC showing mask removal and cream application to highlight hydration and glass skin effect.
Objective: Showcase skincare texture and results through clean, realistic routine visuals.
ANUA – Rice Glow Collagen Mask | UGC Demo
UGC skincare content showing an overnight collagen mask routine and satisfying peel-off reveal with natural glow results.
Objective: Highlight texture, hydration, and realistic skincare results.
Yepoda – Double Cleanse Routine
Description
UGC skincare routine demonstrating a Korean-inspired double cleanse with natural application visuals.
Objective
Highlight texture, routine clarity, and product usability.
Videography
L’Oréal – Glass Skin | Beauty Videography
Skincare product videography focused on texture, glow, and aesthetic visuals.
Objective: Highlight product beauty through clean, cinematic shots.
Jo Malone – UGC Product Demo
Description
Luxury fragrance UGC with clean aesthetic shots highlighting texture, packaging, and product experience.
Objective
Showcase brand elegance and sensory appeal.
Bvlgari – Spec Ad
UGC Reel | Luxury Fragrance Storytelling
Objective: Brand awareness & emotional positioning
VitaSkin – UGC Product Demo
Organic UGC Reel | Texture & Routine Clarity
Objective: Increase trust through realistic, clean application visuals